July 07, 2021

Salamander Designs Announces Innovative Online Configurator that Delivers the Fastest, Easiest Platform for Creating Custom Seating

New self-service tool brings ability for integrators and reps to design, price and order entertainment furniture in real time with customers

Bloomfield, CT — July 7, 2021 Salamander Designs, manufacturer of award-winning, premium quality furniture for residential and commercial audio/video integration for nearly 30 years, today announced the launch of a new online configurator tool that enables Salamander dealers to work with their customers to customize, preview and order custom seating in the fastest, easiest and most streamlined way imaginable. Building on its rich history of innovation, Salamander was one of the very first Custom Installation companies to envision and deliver an online configurator system in 2000 for their Archetype and Synergy Cabinet solutions. Salamander’s first entertainment seating shipped to integrators in 2004.

Today, beginning with the launch of the entertainment seating module, dealers can collaborate with clients and designers using this exciting new platform to demonstrate most aspects of furniture to customers, including complete customization of seating covers, recline mechanisms, cup holders and accessories. The unique, real-time personalization enables integrators excite clients, enabling them to fully visualize colors, design and sizes for their new home entertainment seating in a modern, virtual way.

Salamander furniture made for living rooms, media rooms, dens and home cinemas can now be displayed and scaled to fit the space perfectly. Designs encompass multiple chair and couch styles in individual up to complete seating rows.

The new Salamander Seating Configurator is unmatched in the custom installation industry. It provides real-time pricing and quoting options for registered users. In addition to authorized dealers, Salamander’s sales representatives will also be able to quote using their price list and use this unique platform as a total self-service tool.

“Used in tandem with our new 2021 Residential Look Book we are taking home entertainment furniture customization to a whole new level for all stakeholders,” said Scott Srolis, senior vice president of sales and marketing at Salamander Designs. “Our goal is to make it easy, fast and flexible for our dealers to demonstrate, customize and quote premium furniture right on the spot, eliminating delays in the design and sales process. This delivers the ‘wow factor.’ We believe when they can help customers instantly visualize what they’ll be getting, all questions are answered, and they gain confidence that they’re ordering the best technology furniture that money can buy.”


Salamander Designs also announced that the residential configurator seating module is the first of many to come. Added Scott, “This is just the beginning. We see this online virtual configurator expanding to encompass all of our beautiful, functional furniture across residential and commercial audio, video and technology integration very soon.”

To see the new Salamander Seating Configurator in action, click here. Download the Salamander Designs 2021 Residential Designer Look Book.

About Salamander Designs, Ltd.

For more than 25 years, multiple award-winning Salamander has been designing and manufacturing premium quality furniture for residential and commercial audio/video integration that complements any space. Committed to the promise that every customer deserves furniture that is shaped by their needs, Salamander’s expert design team and build-to-order formula serve a wide range of markets equally, including the advanced audiophile, luxury residential and commercial customers of all sizes and categories. All products are custom made in a 100% solar powered USA facility, uniquely quick shipped within days and backed by a lifetime warranty which includes superior support. It’s not just furniture, it’s furniture engineered to make today’s electronics, technology and people work and live better. To learn why global companies such as Sony, Microsoft, Dell, Sharp, General Electric and thousands of residential customers worldwide rely on Salamander furniture and accessories, visit 

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Salamander Designs, Ltd.                                             

Angela Babowicz